Black Looks - Including an African LGBTIQ+ Archive

Africa , Nigeria, Social Media

Get Inside, Identify


My friend, a medical doctor, and namesake, Emmanuel Okeleji, has just launched Insidify, a “peerless job meta-search engine with deep social media integration.” Insidify aggregates thousands of job openings from hundreds of sources — jobsites, company career pages, newspapers etc into one place – A kind of ‘Google for jobs.'”

They hope to help users find the jobs that fit them exactly, to “alert you immediately these jobs are out and help you discover which of your friends on Facebook(primary connections) or the Friends of your Friends (Secondary connections) can help you get the job.”

Quite ambitious. Alan Kay has said, “the best way to predict the future is to invent it.”

All things being equal, Insidify would compete directly with Jobberman, which prides as the number one jobs website in Nigeria. The intelligence of Insidify, truth be told, is quite superior, and maybe this could be the tipping point.

Last April Opeyemi Awoyemi, co-founder of Jobberman, was one of the speakers that spoke at TEDxIfe, which I curated. Awoyemi is an alumnus of Obafemi Awolowo University, as is Okeleji. I think Ife is the future of social innovation – ask ‘Gbenga Sesan, he’d agree.

Okeleji has gone to the mountaintop, I believe, and seen the promised land. Maybe with Insidify, we could game the labour market, predict it.

Albert-lászló Barabási agrees. “Once you had data, you could build theories. Once you had theories, you have predictive power, you could test that and then the whole thing fitted itself.” And Barabási has a question for Okeleji, which I second. “The question really become not as much how you collect the data, but how do you make sense of it?”

How do you collect this huge data – “We have close to 70,000 CVs already for both Blue and White Collar jobs and that number is growing by the day!” – and use it for something transgenerational, sustainable, something that defies unemployment?

Okeleji would have to answer that – maybe there is no answer, maybe by opening Insidify to the public he has answered, already.